Services
Why choose us?
Testimonials:
AUDIT + social ads optimization
“It was a pleasure working with Jocelyn. As a native speaker, she has helped us improve the way we work with our content on a daily basis on our international acquisition.” — Kevin Bucher, Paid Social Manager, Dolead
Digital Marketing + FaceBook Ads
“Jocelyn is a highly skilled professional with great attention to detail. During our work together, she created and implemented Facebook ads for several online English course promotions. She was also able to clearly explain what was working well, what to change, and what to try next. One of the best parts of working with Jocelyn is that she is a great communicator and also able to work independently. She is a joy to work with, and I would highly recommend her.” — Gabby Wallace, CEO, Go Natural English
marketing CONSULTATION
“Créative tout en ayant un bon esprit d’analyse, Jocelyn sait faire preuve de flexibilité, de réactivité et d’une grande attention aux détails. Elle a proposé de nouvelles idées pour répondre aux défis marketing que je rencontre et m’a aidé à mettre en place des stratégies tout en prenant en compte le contexte international et multiculturel de mes clients.” — Joan Pan, CEO, Chez Jöne
COPYWRITING
“We had a great connection with Jocelyn, she was highly detail-oriented and had fantastic energy to work with. She thoroughly explained each step of her copywriting process and also gave useful recommendations to improve other aspects of our website like imagery and layout…We look forward to more future collaborations with her!” — Joost Van de Meer, CEO, Beatfabriek
My Story:
A Californian in Paris
Jocelyn is a digital marketing professional from the Silicon Valley, now living in Paris. She started her entrepreneurship journey in France while launching her consulting business in 2018.
With Newlance, she develops marketing strategies and creative content for her clients’ target audiences across diverse online channels. Simply put: Jocelyn loves helping people who have a passion or mission tell their story.
She graduated from Boston University with a B.S. in communication and a double concentration in Chinese and Portuguese. Since then, Jocelyn has called San Francisco, Auckland, Taipei, Rio de Janeiro–and now Paris–her home.
More about Jocelyn
Content strategist, social media maven, and multicultural storyteller. I’m a Taiwanese-American who traded sunny California for fine wine & cheese in 2016. Merci, la France! I’ve worked with international clients in a variety of sectors including: fashion/beauty, e-commerce, online education, lifestyle, and tech.
I’m passionate about good food and travel…you can read about my expat experiences and culinary adventures at Samba Through Life. In 2017, I started Chopchicks in Paris with two expat friends as a passion project and hosted more than 80+ dinners to help other food lovers discover the best authentic Asian cuisine in the City of Lights.